What’s Trending in Slovenia (Travel News 2025)
As Slovenia continues to rise as one of Europe’s most exciting destinations, new travel trends are shaping the way visitors experience the country. We gathered some quick latest insights from 2025 — from sustainable travel initiatives and regional tourism growth to emerging destinations beyond Ljubljana and Lake Bled — to see how Slovenia is redefining its place on the European map.
Key Data and Trends
- Visitor numbers are up – Slovenia welcomed about 4.6 million foreign tourists in the first 9-months of 2025 (up ~8.4% y/y) and overnight stays rose ~8.2%.
- Strong source markets
- Most foreign visitors come from Germany, Italy and Austria.
- September 2025 saw a 13.2% jump in foreign arrivals compared to September 2024, showing that not just summer season is strong.
- Focus on sustainable & quality tourism
- The national tourism board is emphasising sustainability, “responsible tourism”, fewer mass-tourism problems, and spreading visitors to less-visited regions.
- Many destinations and providers are certified under the “Slovenia Green” scheme.
- Hidden gems & lesser-visited regions gaining traction
- Besides the big names like Lake Bled or Ljubljana, places like Pomurje (northeast) are growing in visits.
- Outdoor, nature, adventure and wellness travel are strong growth segments.
What to watch / travel tips
- Accommodation & costs can be high in peak areas
Popular towns and lakes may have limited availability or higher prices during peak times. - Beware of scams / unlicensed offers
With the boom in visitors: unregistered rentals, fake listings and unlicensed tour providers are reported.
Tip: When booking accommodation, check registration/licensing. Stay on reputable platforms. - Transport & access to some remote spots
While many parts are accessible, reaching very remote or mountainous areas may require a car or good planning. Slower or limited public transit in rural areas. - Crowds in the most popular spots
Some of the “iconic” destinations (Lake Bled, etc) are getting very busy; for a quieter experience, consider lesser-known Slovenian regions.
What We’d Recommend
- Base yourself in Ljubljana for 2-3 days: explore the city, riverside, old town.
- Then pick one nature area: e.g., Lake Bled or the Julian Alps region, or the coast (e.g., Piran). Head East and/or explore a less-visited region — Pomurje.
- Consider shoulder-season travel (late spring, early autumn) to avoid the heaviest crowds and possible price peaks.
- Check transport logistics if going remote; and plan for the possibility of needing a rental car.
- Join the Slovenia Travel Forum on Facebook for all your travel questions and the latest Q&As about Slovenia.
